Join the ‘Shop Small’ movement on Saturday

Rebecca Neipp

News Review Staff Writer

Join the ‘Shop Small’ movement on SaturdayMaturango Museum Store Manager Maureen Goff shows off locally made pottery and handmade soaps, as well as petroglyph-themed items — just a few of the popular gift items available for sale. — Photo by Rebecca Neipp

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If someone tells you to “Shop Small” this weekend, they may not be prompting you to to limit your purchases, but encouraging you to invest in your community when shopping season opens this weekend.

For years, “Black Friday” has commanded headlines with its door-busting deals and the occasional physical chaos that ensues. But this year the Ridgecrest Chamber of Commerce is joining its counterparts across the nation in the American Express promotion to support locally owned shops on Saturday, Nov. 25.

“As a small business, it’s tough to compete with Black Friday deals, and as a Ridgecrest small business it is especially tough,” said Suzette Caulfield, chamber CEO.

Local participants, and specials, can be found by visiting www.americanexpress.com/shopsmall.

“I work at a business with a small shop, so I know how important it is to us for people to shop locally,” said Chamber President Debbie Benson, who is also the Maturango Museum’s executive director.

“Shopping locally doesn’t mean you’re helping a corporate business. You’re helping the families who run them. This time of year, that extra business can make a big difference to the local residents who run businesses.”

Benson said that sometimes it’s even more convenient to meet your shopping needs locally. “You could find exactly what you want at one of our Balsam Street stores and even end up spending less time and money than you would on Amazon.

“Plus it’s nice to be able to touch and see what you’re purchasing and then take it home when you leave the store,” she said.

“By patronizing our local businesses, you’re also helping to ensure that they will be there when you need them. If we want to have diversity and options in our local shopping experience, that is made possible by giving them our business.”

Spending money locally has the added advantage of bolstering our local tax base. A portion of the money spent within city limits goes toward investing in infrastructure and quality-of-life opportunities.

“Sometimes I think our community is not really aware of the benefits of shopping locally,” said Benson.

“But I’m happy to see that our vendors are working hard to encourage them to do so.”

Story First Published: 2017-11-22