Theater unveils upgrades

Theater unveils upgradesRidgecrest Cinemas, Ltd., a locally owned and operated movie theater for 30 years, is upgrading all eight screens to Sony Digital Cinema 4K projection technology. The transition to an all-digital projection completes a comprehensive theater renovation designed to provide an unparalleled moviegoing and entertainment experience for the community and surrounding areas.  The cinema unveiled its digital conversion on several screens on Oct. 10. Local moviegoers were ecstatic, according to one attendee at “Argo.”

The only movie theater in the area, Ridgecrest Cinemas has been a community icon since its doors opened in 1983 as a two-screen location. The addition of six more screens followed over the years, along with other enhancements — all part of the owners’ desire to continually give back to their hometown.

“As a community-based theater, providing our customers with the best possible projection solution on the market was very important to us,” said Michael McGee, managing partner of Ridgecrest Cinemas, Ltd. “This theater renovation – which will ultimately extend all the way down to new seats — started with the necessity to convert to digital, and we realized that if we were going to commit to a technology, we wanted to make the best choice possible for our future operation, and that meant Sony 4K projection.”

The upgrades are also in response to the theater’s loyal local fan base, who had been expressing their desire for a projection upgrade, especially for 3D screenings.

Even with the new technology, “We are still a small theater, and it’s important to us that we retain that local ‘community’ feeling,” said McGee. “The Sony technology helps us improve what we present without changing who we are.”

To make the conversion as seamless as possible, Ridgecrest’s owners worked with Sony’s Digital Cinema Solutions group to leverage innovative 4K digital technology and affordable Virtual Print Fee (VPF) financing options.

“Ridgecrest Cinemas understands the value of offering local moviegoers the best cinema experience possible, and the rollout of Sony Digital Cinema 4K technology at Ridgecrest Cinemas fits perfectly with the company’s vision,” said Christopher Simpson, national account manager for Sony Elec-tronics’ Digital Cinema Solutions Group.

“Independent theaters like Ridgecrest understand that adopting the 4K technology and taking advantage of Sony’s VPF program allow them to better serve their customers.”

Story First Published: 2012-10-17